About Us
Your Ride. Your Car. Our Responsibility.
Founded in 2010, First Choice Designated Driver was established to offer a safer and smarter alternative to impaired driving. Serving Regina, Saskatoon, and nearby areas, we deliver dependable, non-judgmental rides that ensure both you and your vehicle arrive home safely and affordably. Emphasizing professionalism, punctuality, and peace of mind, we have become one of Saskatchewan’s most trusted designated driver services.
Satisfied Clients
Professional Drivers
Trained, courteous, and reliable—our drivers are held to the highest standards of safety and service.
Flexible Scheduling
We’re available when you need us, whether it’s a late-night pickup or an early-morning airport run.
Customers Centric
Your comfort, safety, and satisfaction come first—every ride, every time
Vision & Mission
Redefining the Way Your World Moves
Driven by safety, powered by trust, and committed to transforming travel experiences.
Our Vision
Our goal is to lead the online transportation industry by transforming travel through delivering outstanding driving experiences and building worldwide trust as a reliable partner in safe and efficient mobility.
Happy Passengers
On-Time Arrival Rate
Positive Reviews
Our Mission
Committed to Excellence on Every Drive
Our mission is built on four core promises that guide everything we do
Meet Our Founder
Tony Fiacco & Cynthia Fiacco
We are co-founder of First Choice Designated Driver Service.
We started First Choice Designated Driver Service May of 2010 in honour of our son Shayne Michael Lolacher who was killed in an alcohol related collision July 1989, he was 18 years old.
A Regina native with a passion for community safety, Tony Fiacco founded First Choice with one goal in mind: to make roads safer by providing a simple and reliable designated driver service. His dedication to service, integrity, and innovation continues to influence every ride we offer.
Founder, First Choice
Meet Our Drivers
Professional, Punctual, and Prepared
Our drivers, who are trained, background-checked, and experienced with time-sensitive trips, are committed to offering a calm, courteous, and comfortable ride from your door to the departure gate and back.
Each drive is handled by a two-person team, which includes one driver and another person following behind to retrieve our driver once you’ve been dropped home.
How It Works?
Our straightforward 4-step process ensures you’re only a few clicks from a hassle-free ride.
01
Book Your Ride
Use our online form or call dispatch to schedule a designated driver for your trip.
02
Track Your Driver
Receive updates and stay informed as your driver team makes their way to you.
03
Enjoy Your Comfortable Ride
One driver takes you home in your own vehicle while the second follows for pickup.
04
Make Your Payment
Pay securely and conveniently once your ride is complete—no surprises, just honest service.